Serial: Culture Studies: Fashion After 2010 – Prologue

With the advancement of devices and the spread of social media like mixi, Twitter, and Instagram since 2010, street fashion has begun to appear everywhere, swiftly transforming aesthetic sensibilities and values in diverse ways. What has transpired over the last decade seems to have expanded and contracted at a much faster rate than previous times. While it might be nearly impossible to cover everything, we aim to capture the ever-evolving aesthetic sensibilities in fashion as they shift over time.

Prologue

Can you easily remember what era it was and what you were passionate about just 10 years ago?
In 2021, the concepts of "time," "resources," "algorithms," and "values" have become commonplace topics of reconsideration. Yet, when we look back, the scenery of 10 years ago appeared entirely different.

With the debut of the first iPhone in 2007 and the introduction of Instagram in 2010 (launched in Japan in 2014), everyone could deliver their perspectives and messages to the world with just one hand. This phenomenon significantly impacted fashion, causing popular sentiment to rapidly shift aesthetic and value perceptions like never before. These waves caused intense friction at the boundaries between high-end fashion and street influenced by social media, sometimes hacking one side, other times blending harmoniously, repeatedly and simultaneously.