2024.06.14
A Mist, yet it Still Adheres to Skin? The Sunscreen Revolution of Biore UV "Shunkan Mist UV"
Kao Corporation's "Biore UV" is the No. 1 selling brand in the sunscreen market［1］. As a leader in the Japanese sunscreen market, it has introduced many groundbreaking products over the years.
Among these, the "Aqua Rich Aqua Protect Mist" (hereafter referred to as Shunkan Mist UV), which was initially released exclusively at select drugstores in 2022 and nationally in 2023, quickly gained attention for its light, non-gas mist type with high UV protection. In its first year of nationwide release, it shipped a cumulative 6.7 million units (including both bottles and refills) and quickly disappeared from shelves.
What makes Shunkan Mist UV different from other sunscreens? We spoke with Fukui and Nakatani from the Kao Skincare Research Laboratory about the inspiration and dedication behind the development of Shunkan Mist UV and its unique appeal.
PROFILE
Takashi Fukui
Head of the Skincare Research Laboratory. Involved in research and development of sunscreens and other products.
PROFILE
Arisu Nakatani
Principal Researcher at the Skincare Research Laboratory. Has been engaged in cosmetic development research since joining the company 25 years ago.
From Occasional Use to Daily Use: Aiming for an Everyday Sunscreen
When did your research on sunscreens begin?
Takashi Fukui (hereafter, Fukui)Our research on sunscreen began in the 1980s. At that time, sunscreen was mainly perceived as something used during leisure activities like going to the beach or pool. However, at Kao, we believed daily UV care was extremely important.
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