10 Times the Hydration Power of Hyaluronic Acid! The Innovativeness of DIC's Cosmetic Brand "fillwith"
An innovative cosmetic brand that responds to such troubles is "fillwith." It is gaining attention as a "membrane structure cosmetic" that conditions the skin by creating a comprehensive barrier.
The brand is launched by DIC CORPORATION. DIC is a comprehensive chemical manufacturer with the world's top share in fields like printing inks, organic pigments for ink ingredients, and PPS compounds, a type of synthetic resin. Despite being a chemical company, which seems unrelated to cosmetics, why did they create a cosmetic brand?
DIC CORPORATION
New Business Division Healthcare Business Unit
After working in the research and development department for pharmaceuticals and agrochemicals, she has been in charge of chemical substance information management within the DIC Group for over 10 years. In 2020, she moved to the New Business Division Healthcare Business Unit and started the new skincare brand "fillwith" using algae-derived ingredients.
DIC CORPORATION
New Business Division Healthcare Business Unit
In charge of sales and marketing for the new skincare brand "fillwith," which was started as a new business. After being responsible for public relations and PR at the company for over 10 years, she moved on to management accounting and new business planning before taking her current position.
Cosmetics that Envelop Sensitivity with "Membranes"
Tell us about fillwith.
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