2024.09.03

"Makeup Can Serve as Mental Support for Athletes" – KOSE's Commitment to Sports Support

#KOSE

#sports

#athletes

#makeup

#skincare

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As a well-known cosmetics manufacturer, KOSE has a deep relationship with sports that dates back to 1981.

KOSE's support for sports began with the development and sales of cosmetics specifically designed for athletes. Currently, they sponsor various sports organizations and individual athletes, and operate a breakdancing team called "KOSÉ 8ROCKS.” Additionally, KOSE employs Paralympic athlete Akemi Hondo as part of their team.

In this article, we explored the history of KOSE's sports support initiatives, their motivations behind these efforts, and their current activities.

PROFILE

Tomomi Hike

Public Relations Department, KOSE Corporation
Responsible for sports marketing, including figure skating.
In October 2023, KOSE launched its own website, "KOSÉ SPORTS BEAUTY," dedicated to sharing information about the sports it supports.

The Launch of Specialized Cosmetics Marked the Start of Sports Support

Can you share how your company began supporting sports?

In the 1980s, amidst a rapid increase in Japan's sports population, we launched the specialized comprehensive cosmetics brand "Sports Beauty" in 1981, leading the industry with a desire to support people who wish to look beautiful while engaging in sports.

At that time, "Sports Beauty" included sun care items to protect the skin from UV rays, skincare products, and high-quality makeup items that maintain their appearance thanks to our unique technology.