2024.09.21
ONE BY KOSÉ Gains a New Fan Base with "CLEAR PEEL SERUM," Addressing Deep-Rooted Pore Concerns
KOSÉ Corporation has harnessed its unique technological prowess to create the high-performance brand ONE BY KOSÉ. In 2024, it will launch the "Clear Peel Serum" as a pore care item, receiving high praise across various beauty media and winning 14 crowns for Best Cosmetics in the first half of the year.
In July, during the event FTN Sessions03 "The World of Pores" organized by Fashion Tech News, a session featuring models and beauty experts was held on the main stage to convey the charm of "CLEAR PEEL SERUM."
Upon hearing the background of the hit product "Clear Peel Serum," the unique appeal of this one-of-a-kind item and its impact on the brand became clear.
Addressing User Concerns with a Completely New Approach to Deep-rooted Pore Issues
Could you share the context behind the planning and development of "Clear Peel Serum"?
OgawaONE BY KOSÉ has been launching functionally specialized products since the debut of its medicated introduction serum in 2017. As experts in resolving skin concerns, we have developed products that reflect our customers' skin challenges. This time, we focused on pore issues.
In our research, "visible pores" consistently ranked among the top four skin concerns for individuals aged 10 to 50. Regardless of age or skin type, many people experience this issue, and following the COVID-19 pandemic, the desire to improve overall skin quality and resolve pore problems has grown even stronger.
In 2023, ONE BY KOSÉ launched a cleanser named "PORE CLEAR OIL" that addresses pore concerns, which has received tremendous popularity since its release, and "CLEAR PEEL SERUM" follows as an associated product.
The tagline, "Take proactive steps against pore concerns," is catchy, but could you elaborate on the specific functions and effects it represents?
OgawaDelving deeper into pore care surveys revealed sentiments such as "no matter how much I care for my pores, they are still visible the next day," "I already use cleansing products that address pore concerns, but my issues persist," "the sebaceous filament, which is the root of my pore woes, keeps returning to the same spots no matter how often I remove it," "I want to avoid products that could damage my skin even though I’m concerned about my pores," and "aren't pore issues something that can only be improved with cosmetic procedures?" This illustrates that even among those already engaged in pore care, their concerns run deep.
While previous products have focused on removing existing pores (sebaceous filaments) or tightening the skin to minimize pore visibility, they have not fundamentally resolved the root issues of pore problems.
This time, we focused on "sebaceous filament return," which is responsible for the recurrent clogged and discolored pores. We sought a completely new approach to tackle the foundational concerns related to these persistent issues.
By leveraging our technological expertise and research findings, we developed a product that addresses sebaceous filament return, exfoliates old keratin by wiping, and provides hydration, effectively embodying the mantra, "Take proactive steps against pore concerns."
This item achieves pore care, exfoliation, and hydration all in one, but could you share the innovations behind accomplishing all three?
ShimokuniTo truly experience the effects of pore care, we examined what formulation would be most appropriate. This approach relies on key ingredients that maximize their effectiveness through continued use.
However, it is natural for those troubled by pores to desire immediate results, leading us to believe that a solution should provide instant effects while also offering clearer pores with ongoing use.
Thus, we settled on a wipe-off beauty serum formulation that delivers both benefits. By wiping off, it allows for the care of existing pore impurities and dead skin, while also paving the way for future pore care.
In terms of user experience, we aimed to achieve a satisfying “smooth and dewy skin” sensation for everyone concerned about their pores. Typically, wipe-off types are characterized by a refreshing feel as they remove impurities and old skin cells that cannot be eliminated by washing. While users noted a significant feeling of cleanliness, there were also concerns about dryness and friction caused by using cotton pads.
Since we wanted to recommend "CLEAR PEEL SERUM" to everyone facing pore issues, we incorporated features such as a thickness that minimizes friction from cotton, while ensuring a sense of smooth hydration post-care.
In translating your company's research and insights from previous product developments into a new product, were there any challenging points in aligning the perspectives of researchers and product developers?
ShimokuniWith wipe-off items typically having a refreshing feel, we needed to align on the necessity of moisturizing properties.
Our goal was to create a pore care serum that breaks away from traditional conventions and addresses the needs of everyone, specifically through the wipe-off formulation.
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