2024.10.14
The Reason Behind Their Focus on Ostrich Oil: Yoshinoya, a Japanese beef bowl restaurant, is making a serious entry into the beauty industry!
Famous for its beef bowls, Yoshinoya has announced its full-fledged entry into the cosmetics industry.
The brand name is "SPEEDIA." The key ingredient is not beef, which is synonymous with the company, but ostrich-derived ostrich oil.
We spoke with Tomoko Tsuji and Hiroko Neriki from Yoshinoya Holdings and SPEEDIA about the reason for venturing from the food industry into cosmetics, and the effects of ostrich oil.
PROFILE
Tomoko Tsuji
Yoshinoya Holdings Executive Officer, CTO of SPEEDIA Co., Ltd.
PROFILE
Hiroko Neriki
Head of Skincare Division, SPEEDIA Co., Ltd.
Recognizing the Potential of Ostriches & Establishing an In-House Farm
Your company, which has a strong image of beef, why did you start focusing on ostriches?
TsujiYoshinoya marks its 125th anniversary this year and enters the 56th year since the start of chain operations; our history has always been influenced by the circumstances surrounding beef.
While maintaining the quality of the beloved beef bowls, we concluded that to sustainably grow our business, it was necessary to diversify our types of livestock rather than relying solely on beef.
There was also the social issue of food supply. In light of various challenges such as population growth and climate change, we believed that to continue supporting people's health, we should avoid concentrating on a single food source and instead select a diverse range.
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