In recent years, amidst various companies releasing 'Recovery Wear', clothing expected to aid fatigue recovery, AOKI Holdings,Inc., a suit specialty store, has been drawing attention for their new release, the 'Pajama Suit® Recovery', which can be worn in a business scene.
The 'Pajama Suit® Recovery' is a fatigue recovery wear that is registered as a general medical device. It promises blood circulation improvement, reduction of stiffness, and fatigue recovery effects. Dressed up to look like a suit, its comfortable fit allows for long hours of wear regardless of whether you're on or off duty.
In this regard, we asked Daijiro Koide of AOKI Holdings,Inc., who was in charge of product planning, about the background and episodes in the development of 'Pajama Suit® Recovery', its features and challenges as a product, and the future prospects.
The Background of the 'Pajama Suit® Recovery'
Firstly, could you tell us what prompted the development of the 'Pajama Suit® Recovery'? Your company also launched 'Recovery Care+®', recovery wear intended for rest and sleep at home, in 2022, didn't it?
With the backdrop of society's health consciousness, the government is implementing various measures aimed at revitalizing the healthcare industry. As a company that sells clothes, we released 'RECOVERY CARE＋®' aiming to respond to this market.Share Article
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