Merrell's Masterpiece Shoe that Explains the Love Around the Jungle Moc's 25th Anniversary

The outdoor brand, Merrell which was born in 1981 in the United States. From hiking and trail running to town use, the brand, which is popular in various scenes, released the 'Jungle Moc' in 1998. Developed with the aim of freeing and relaxing feet after outdoor activities, it has been a pioneer as an 'after-sports shoe'. Since then, the total sales number is said to be over 17 million pairs. What sparked its popularity, and what has kept it loved for so long?

'Jungle Moc' was born from a power outage during a meeting

A quarter of a century since its debut. The birth of the brand's iconic 'Jungle Moc' was very unique.
 
In 1997, Merrell became part of Wolverine Worldwide, a major player in the industry. The company, which handles multiple brands, regularly held product development meetings across the brand's boundaries. During one such meeting, a power outage occurred. While waiting for the power to be restored, the participants started chatting. The result of that conversation was the idea of combining the sole of Merrell's 'Jungle Runner' model with the upper of a different brand's leather slip-on.
 
"The 'Jungle Runner' is a lightweight and highly durable multi-outdoor shoe released in 1997. Its original outsole, designed like an octopus' sucker, has a tremendous grip and was popular. During the power outage, it seems that the person in charge had this shoe in hand.