2023.08.30
The Story Behind the BARACUTA G9, a Cherished Item Admired by Global Stars
The 'BARACUTA' G9 was loved by Steve McQueen, Elvis Presley, and even Ken Takakura. It is an item that has established an unshakable position worldwide as the staple of all staples of Harrington jackets.
To delve deeper into the history and details of the BARACUTA G9, we interviewed Takuma Suzu, the head of marketing at WOOLRICH JAPAN INC., the brand's representative in Japan.
BARACUTA: Born from a Coat Factory
"BARACUTA started in Manchester, England in 1937. It was originally a company that ran a coat factory, specializing in producing high-quality items for famous brands and high-end stores. Leveraging this expertise, they launched their own brand, BARACUTA, initially creating coats. Trench coats and Balmacaan coats (commonly known as stand collar coats in Japan) were the primary lineup, and there were illustrations of their coats in old advertisements."
The G9, Born from the Founders' Love of Golf
Let's discuss how the G9 came into being after the founding of BARACUTA. What was the G9's status at the time among various other items in the lineup?Share Article
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