2023.10.10

Reflecting on "Boon" & the Ura-Hara Style that Stirred Up the Streets

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The late 1990s to the early 2000s witnessed a craze for Tokyo-born street fashion. Titans of the street scene built the Ura-hara culture, which defined an era.

While the 90s saw the birth of various cultures and the diversification of fashion, probably no fashion influenced the creators and cultures of subsequent generations as much as Ura-hara fashion.

So much so that fashion and culture emanating from Ura-hara stupefied people.

Alongside the Ura-hara boom, numerous street fashion magazines were born, one of them being "Boon." Issued by Shodensha in the past, this magazine also embodied an era with its significant presence.

"Boon," whose popularity accelerated in the late 90s, was a bible-like magazine of street fashion. Many people obtained vast information from "Boon," be it on vintage denim during their youth, the latest sneakers, popular vintage clothing stores, or Ura-hara street fashion.

How did Ura-hara and "Boon" walk through this era? This time, we want to look back at the evolution of Ura-hara fashion, with the legendary magazine "Boon" as the crux.

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