2024.04.03
Columbia's Fishing-Focused Collection 'Columbia PFG': A Legacy of History & Evolving Technology
'Columbia', which was born in Portland, Oregon in 1938, is globally known as an outdoor brand. Gert Boyle, also known as Mother Columbia, is famous among fans as an iconic entrepreneur.
From the love of fishing of her husband, who is the son-in-law of the brand's founder, they began developing various fishing-related items. In 1996, the fishing-focused collection 'Columbia PFG' was launched.
Today, we hear about the PFG collection from Keishi Demura, PR of the Product Marketing Department at Columbia Sportswear Japan.
"Columbia originally started as a wholesaler of hats and ski wear, and the very first original item they produced was the 'Multi-Pocket Fishing Vest'.
"The vest, which was hand-made by Gert Boyle as per the request of her husband while fishing in the Columbia River, became the prototype. It was released as an original product in the 1970s. Since then, various brands have been releasing fishing vests, but Columbia is the pioneer. They continue to release the item even today, constantly improving the materials and specifications."
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