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2024.06.11

Revival Along with Y2K: Crocs' New Look Sparked by Collaboration with Balenciaga

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Crocs, a shoe you might say almost every household has a pair of. For neighborhood outings, work, and outdoor activities... thanks to their ease of wear, Crocs have become an essential part of our daily lives.
It's been 19 years since Crocs first came to Japan. They boomed around 2006, and at one time were quite popular as everyday shoes, but as awareness grew, they became less visible on the streets. Nevertheless, did you know that the familiar Crocs are now back in the spotlight?
This time, we delve into the latest trends of Crocs, which are also gaining attention for their Jibbitz Charms decorations.

Revival with Y2K! The Latest on Crocs

In Hawaii, Crocs are worn as city shoes, but what kind of image do they have in Japan?
During the boom of the 2000s, they were often seen as "trend shoes," but now they might be more strongly perceived as "casual shoes."
In recent years, rather than wearing them as fashionable shoes, people have gravitated toward their convenience and affordable price. In other words, Crocs have integrated into our lives and become a familiar presence.
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