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2023.07.12

Deep Dive into the Appeal of Cyber Fashion: Growing Popularity Among Gen Z and the Difference from Y3K?

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It's been over three years since the term 'Y2K', referring to the fashion trend of the early 2000s, permeated the public consciousness. Once a novelty, this term is now commonly used in the media and has become one of the buzzwords of the current era.
And now, Y3K has emerged as the next trend-setting term.
'Y3K' points to fashion styles that imagine the near future of the 3000s. It is heavily influenced by concepts such as 'AI' and 'metaverse', and it has climbed the ranks as an up-and-coming trend to watch out for.
However, cyber fashion has been in existence since the late 1990s, with Harajuku being a central hub. At the time, it caused a boom on the city streets.
Both Y3K and cyber fashion, born out of Harajuku in the late 90s, share the common theme of visualizing the 'near future'. But what sets the two apart?
In this feature, alongside the charisma of cyber fashion, Aika Atchillnoide, we’ll delve into the history and allure of this fashion trend (Interview and writing by Tajimax).
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