2024.12.03
Keywords: Minimalist, Recycled Materials, Made in USA! The Next Generation of Equipment from "Flowfold"
In Spring 2024, the much-anticipated brand "Flowfold" has landed in Japan.
With the slogan “Be a Minimalist,” the wallets and bags showcase a consistent commitment to materials and design work.
All products are handcrafted in their own factory in Maine, USA. We spoke with Shiori Miyazaki from Alco International Ltd., in the marketing division PR, who shared insights about this brand that has just arrived in Japan.
Strong yet Flexible, Lightweight yet Durable
Flowfold began in 2010. It is a brand that promotes sustainable products using minimal designs, incorporating leftover fabric from yacht sails, recycled polyester fabrics, and scraps from ropes.One of the founders, Charles Friedman, worked in a sail-making factory, where he learned to use industrial sewing machines to repair sails.
One day, he spontaneously sewed a wallet using scraps of sailcloth from racing yachts. The finished wallet was ultra-thin, lightweight, and incredibly durable. The word "Flowfold" represents the idea of “a layer of rock bending smoothly over time without breaking.” The use of “strong yet flexible, lightweight yet durable” materials marks the moment of the brand's first product creation.
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