2024.08.07
The “6 Concepts” of "GUNG HO" Symbolized by the America-Inspired “Fatigue 4 Pocket Pants”
For those who love Americana and military wear, when it comes to “Baker Pants,” the first thing that comes to mind is the "GUNG HO" “FATIGUE 4 POCKET PANTS.”
To delve deeper into the renowned GUNG HO pants, which have a history of being produced since the 1970s, we spoke with Seiya Sasai from the Jeans & Casual Section of Itochu Corporation's Textile Company, and Shinya Kitahara, representative of sunny inc.
Started as a Factory Sewing Uniforms for the U.S. Military
Let’s start by learning the history of GUNG HO. When we asked Sasai about its roots, he conveyed a deep sense of the brand's consistent lineup."Founded in 1972 in Texas, USA, under the name ‘Earl's Manufacturing Company Inc,’ the company started its business as a factory sewing uniforms such as military pants for the U.S. military.
"In the 1980s, the work & military wear brand ‘GUNG HO’ was launched. Currently, the company has changed its name to ‘Earl's Apparel,’ and the second-generation representative is Larry Beard. However, the GUNG HO brand, rooted in military uniforms, remains unchanged."
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