The blank body, also known as a pre-printed or embroidered plain T-shirt or sweatshirt, has various brands both domestically and internationally. However, "Knuu," a brand that has carefully reconstructed the concept of blank body from the material and silhouette, was established this spring.
This Knuu brand involved multiple creators who collaborated to craft each piece. We gathered some of those creators and spoke with bestie global's Takeshi Kikuchi, who oversees the brand.
The Trigger Came from a Piece of Fabric Sample
“To start with the origin of the brand, our representative Yokobori showed me a loopback fabric (sweatshirt material) and said, 'Can we create something with this fabric? It can be made at this production lot and price.' After hearing about the high quality of the fabric and the production lot and price, I thought it would be better to establish a brand."From there, I researched the market for blank body brands and began preparations for starting the brand.
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