2024.04.09

Ai Yazawa's "Neighborhood Story" & "NANA" Collaboration Generates Buzz: A Chat with the Project Planner at KURAUDIA on the Background of the Dresses

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What kind of dress comes to mind when one thinks of a dress that one would like to wear at least once in a lifetime?

KURAUDIA Co., Ltd., which deals with wedding outfits, has previously collaborated with 'JILL STUART', 'Barbie Bridal Collection', and 'Disney Wedding Dress Collection', embodying girls' dreams in dresses. This year, the brand has attracted attention for its big collaboration with Ai Yazawa's works "Neighborhood Story" and "NANA," under the brand Lulu felice, which is developed by the company.

Unless you're the person wearing the dreamy dress where you can be the protagonist, it might seem like a rather fluffy impression. However, at KURAUDIA, dresses like those dreams that children have adored since childhood are available.

Where are the dreams and desires for dresses that KURAUDIA proposes heading?

We asked the person, who conceived and handled the Lulu felice x "Neighborhood" and "NANA" collaboration, about the background of the production and the circumstances of the collaboration.