2024.09.10

L.L.Bean's "Field Coat," Celebrating 100 Years, Is a Cultural Heritage of American Fashion

#L.L.Bean

#Field Coat

#Outer

#Fine Product

#Outdoor

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When you think of the leading outdoor brand "L.L.Bean," iconic items like the "Boat and Tote" and "Bean Boots" come to mind. However, with over a century of history, L.L.Bean’s outerwear also boasts timeless classics.

One such classic is the "Field Coat." With features like water-repellent cotton canvas and shoulder gun patches, its design embodies the concept of "wearable outdoor gear."

What is it about this outerwear, born over 100 years ago, that continues to captivate today’s fashion enthusiasts? Together with PR representative Hironori Nakamura, let's explore the enduring charm of this coat.

PROFILE

Hironori Nakamura

L.L.Bean International L.L.Bean PR

Founded in Maine, a Hub of Outdoor Activity

1946 Catalog. This year, an article about L.L.Bean was featured in America's "Saturday Evening Post," resulting in approximately 19,000 inquiries.

The history of L.L.Bean began in 1912 in Maine, where forests cover about 90% of the state.

"The founder was Leon Leonwood Bean (hereafter referred to as Bean), and the brand name derives from his name. As an outdoor enthusiast, he improved the slippery outdoor boots of the time and developed the Maine Hunting Shoe.

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