2024.08.06
Marin Sakata: Fashion of the Generation Z Living in "Showa 99"
It has been 35 years since the Showa era ended. During this time, YouTube and Netflix have risen to prominence, replacing television, and social media has become the center of information dissemination. It is said that the Reiwa era marks the age of generative AI and spatial computing.
Amidst this, the "Showa era" is once again gaining attention. Two-screen movie theaters, traditional coffee shops, vinyl records, public payphones, and public baths. In the vintage clothing market, not only are classic Americana and military styles present, but the "Showa retro" genre has also emerged. The ones responding to this trend seem to be the Z generation born in the Heisei era.
One notable "Showa era" enthusiast is influencer and artist Marin Sakata, known for her passionate love for the Showa era. She chooses hot spring resorts in Atami as locations for her photo collections and is committed to shooting entirely with film cameras.
In Fashion Tech News, we interviewed her particularly from the perspective of fashion, asking her about the allure of "Showa" that is being revived as the latest trend.
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