2023.11.16

Interview with Misako Aoki: From Heisei to Reiwa, the Evolving Lolita Fashion Scene

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Among the many street fashions originating from Japan, Lolita fashion has garnered considerable esteem and admiration from overseas. Its world, filled with the aspirations of girls, stands as a unique entity among the various fashion styles in Japan.

Lolita fashion is not only loved in Japan but also continues to captivate audiences around the world. So, how has it evolved over this period? To understand the past to the present, and maybe even the future of Lolita fashion as it transitioned from the Heisei (1989-2019) to Reiwa era (2019-present), we interviewed the charisma of Lolita fashion, Misako Aoki.

PROFILE

Misako Aoki

Lolita model and licensed nurse
President of Japan Lolita Association, Kawaii Ambassador appointed by the Ministry of Foreign Affairs (representing Lolitas).
She also produces products in collaboration with brands and makes appearances on TV and publishes books.
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The Lolita Fashion Market is Heating Up Around the World, Led by China

After 2007's Cool Japan initiative and 2008's Japan Expo, Japanese pop culture has been gaining recognition overseas since the 2000s.

Lolita fashion, Decora fashion, and Gyaru fashion, all originated from Japan, have constantly gathered foreign attention, among which Lolita fashion is extremely popular in China right now. Are there any differences between Lolita fashion in Japan and China?

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