2023.09.12
The Musical and Fashion Legacy of Namie Amuro, the Pop Diva Who Blossomed in the Heisei Era
When talking about the Heisei era (1989-2019), the name 'Namie Amuro' is invariably mentioned.
Despite her unfortunate retirement in 2018, Namie Amuro continues to be remembered in the Reiwa era (2019-present) as the 'Divine Diva of Heisei', along with many of her timeless hits.
Her flawless dance performances and vocals, her unchanging, well-toned body from her 20s, and her unwavering dedication to live truthfully have always captivated us.
With the current trend of Y2K fashion, there is considerable interest in Japanese fashion from the 90s. The fashion that Namie Amuro created is often succinctly summarized as 'Amuro Fashion', which captured an entire generation.
However, Namie Amuro's fashion had a far-reaching impact, particularly on high school girls, that it cannot merely be summed up in a single phrase.
So, how has Namie Amuro's fashion evolved as she stormed through the decades from the 90s?
In this installment, we look back on the fashion of Namie Amuro, the celebrated diva of the Heisei era.
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