2023.12.08
The Sneaker 'Northwave' that Took the World by Storm in the 90s is Making a Comeback! Introducing Its History & Charm
In the late 90s sneaker boom, 'Northwave' made headlines with its 'espresso' model, a chunky shoe for after-snow activities. Though it has been relaunched several times over the years, leaving a trail of legends behind, it has been confirmed that it will be making a full-scale comeback in the spring/summer season of 2024. We spoke to Ryuki Toyuki from SHINYOH Co., Ltd., the brand's brand manager, about this comeback.
The After-Snow Shoes that Swept the Street Scene
The 90s were in the midst of the sneaker boom. Northwave, a brand that dominated the domestic street scene when Hiroshi Fujiwara, an icon of Ura-hara fashion, wore it, had a profound history. Toyuki, the brand manager, spoke about this history."Northwave was founded as an OEM shoe manufacturer in Montebelluna, a city in the Veneto region of northeastern Italy, in the early 80s. This city’s history is old, dating back to the time of the Venetian Republic.
"The city has been bustling with mountaineers since ancient times, flourishing as a city of shoemakers due to the production of mountaineering boots, which require durability and functionality. Even today, it is world-famous as a city with high-quality brands and one of the leading shoe manufacturing factories in Italy."
Share Article
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
TOP ARTICLES
RELATED ARTICLES
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
CONTACT
If you have any questions or enquiries, please enter your details in the form below.