2024.07.09
The Quality Acknowledged by James Bond: The Heritage of Luxury T-Shirts Woven by "SUNSPEL"
How did the "T-shirts" we wear in our daily lives come to be?
The roots can be traced back to the 19th century Europe where they were initially born as undergarments. The turning point in spreading globally was during World War I when American soldiers brought back French Navy's undergarments to the U.S. During World War II, the American military adopted cotton undergarments, and when soldiers returned home wearing them post-war, it caught on among civilians.
Moreover, movies played a significant role in boosting T-shirts' recognition as a fashion item. In 1951’s "A Streetcar Named Desire," Marlon Brando, and in 1955’s "Rebel Without a Cause," James Dean were shown wearing T-shirts. T-shirts, which had been considered as undergarments until then, suddenly became a top choice for styling. They continued to evolve tied to various cultures like sports, music, and corporate advertising.
In the midst of this evolution, the T-shirts by "SUNSPEL" have carved out a unique luxurious path. With their meticulously selected materials and excellent craftsmanship, they have transformed T-shirts into luxury wear.
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