Wrangler, the beloved denim brand of American cowboys. By tracing its history, it is possible to discover the unique features and designs that are not seen in other denim brands and to understand the unique personality of Wrangler. This time, we asked Sho Uchino of Edwin Co., Ltd. about the history of the brand, and he explained in detail the committed specifications and designs.
The Birth of Wrangler for Cowboys
"Wrangler was born in 1947 in Greensboro, North Carolina, USA. Interestingly, there's a long history before Wrangler got its start, including a predecessor company founded in 1904 called the 'Hudson Overall Company,' which changed its name to 'BLUE BELL' in 1919."This BLUE BELL mark is still found on the Wrangler logo today, so many people may be familiar with it. It was a workwear brand that later merged with another workwear brand, 'BIG BEN.'
"Later, BLUE BELL acquired a company called 'CASEY JONES,' which owned the Wrangler label. From there, they entered the cowboy market and Wrangler got its start as a western wear brand."
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