2024.09.19
Celebrities & Artists Love It! The Reason Why AUTRY's "Medalist" Captivates So Many Adults
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What are the criteria for sneakers that suit adults?
They should blend seamlessly into styling without unnecessarily drawing attention with logos or colors, embody a sophistication suitable for adults, and must also have a trendy retro flavor. This certainly narrows down the options.
For instance, "Medalist," the flagship model of AUTRY. Its design is simple and clean, with high-quality materials that exude a classiness, while the off-white sole gives off a retro vibe.
Currently, the brand is experiencing a worldwide breakout, especially in Europe, North America, and Asia. This article will delve into the history and allure of the Medalist, which has become the most talked-about model among adult sneakers.
PROFILE
Kazuki Toyoda
Executive Director of Toyoda Trading Co., Ltd.
The Flagship Model that Laid the Foundation of the Brand in 1982
For this discussion, we interviewed Kazuki Toyoda, the Executive Director of Toyoda Trading Co., Ltd., the authorized distributor of AUTRY in Japan. First, we talked about the history of the brand."AUTRY's roots date back to 1982 when it was founded as a tennis shoe brand in Dallas, Texas, USA. The origin of the name is unclear, but it seems that there was a tennis club with the same name in the '80s.
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