2023.07.27
Guerrilla Show at the Supreme Court to Obtain a Visa: 17 Years in Paris, the Journey of Fashion Designer Umpei Ohura
Meeting through deviations from everyday life and constantly changing one's contours lightly. Listening to Umpei Ohura, the designer of the Paris-based unisex brand "CLOUD LOBBY," which makes "traveling clothes" its concept, made us think about the significance of travel.
"The 'traveling clothes' that boast high functionality are a bit different. As the clothes and I travel, we change shape like clouds and keep flowing. I want to deliver clothes that release the body and evoke the heart," says Ohura.
He, spending his 17th year living in Paris, projects his ongoing experience of settling in a foreign land, the people he meets all over the world, and the everyday scenery in Paris, onto his life's journey in "CLOUD LOBBY." While maintaining a guiding axis, such as dropping out of college where he studied abroad, experience on the business side, rather than design, and holding a guerrilla show at the Supreme Court in Paris, he ended up being carried by the wind like a cloud and landed where he is now.
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