Every Woman with Small Feet Dreams of the Brand 'FOREMOS Marco'
Factory brand "FOREMOS marco" focuses on producing shoes for small feet sizes ranging from 20.5cm to 22.5cm, with the concept of "Beautiful shoes for small feet" in mind.
Despite narrowing down the target, what is the reason to launch a specific shoe brand for small feet? We ask Kotoyo Mikami from Argento Inc. which runs FOREMOS marco.
PROFILE
Kotoyo Mikami
Argento Inc. PR
After learning about fashion items in college, started working in retail shoe companies and wholesalers, then gained experience as a designer, before joining Argento Inc. in June 2020.
As a PR executive, not only handles media relations but also manages Instagram LIVE and performs sales at storefronts, as well as writing for SEO.
Reducing Pain, Turning it into Gain
Let's start with the backstory behind the establishment of FOREMOS marco.
Argento Inc., behind FOREMOS marco, has been operating for about 30 years as a women's shoe manufacturer in Kobe, well-known for its shoe manufacturing.Historically, we had always relied on orders from brands and select shops to produce our products. However, we came to feel that this model was no longer capable of providing the value that our customers were looking for. We questioned whether our customers were genuinely satisfied with receiving products that they had heard about or seen somewhere before.
When looking at the market, we noticed that despite the abundance of products available, there was a lack of shoes in smaller sizes. Not only that, but we found a lack of sophisticated shoes that looked beautiful and fit well for women who had concerns about their foot size, whether it was particularly small, narrow, or slender. With these women in mind, we decided to launch a brand dedicated to producing shoes that would cater to their needs.
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