Iwamiginzan Gungendo Proposes 'Living with Roots'

Director, Iwami Ginzan Lifestyle Culture Research Institute Co., Ltd.

She is the second daughter of Daikichi Matsuba and Tomi, the founder of Gungendo.

She started living in Iwami Ginzan from the age of 3, and began to think about the lifestyle and the charm of rural living while living in the United States and Kanto, upon entering high school.

In 1999, she joined 'Iwami Ginzan Lifestyle Culture Research Institute Co., Ltd.'.

After working as a store staff and planner, she has been serving as the Managing Director since 2023.

While enjoying life in Iwami Ginzan, she is sharing with the world about living a prosperous lifestyle.

Left）Rina Yanagisawa
Designer, Craftsman Department, Iwami Ginzan Lifestyle Culture Research Institute Co., Ltd.

Right）Shoko Handa
Textile Designer, Craftsman Department, Iwami Ginzan Lifestyle Culture Research Institute Co., Ltd.