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2025.07.10
PHILOSOPHY

Collaboration with Godzilla & Phantom Siita in the Spotlight: Ryosuke Matsui of "ha | za | ma" Talks About "Fashion as a Way of Life"

#hazama
#Ryosuke Matsui
#designer
#brand philosophy
#collaboration
#Godzilla
#Phantom Siita
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A pinch of drama in everyday life―.
The apparel brand ha | za | ma weaves fashion that carries a personal story for the wearer and stirs the emotions of those who see it. Their unique and inimitable worldview has continuously captivated fans, from their society-shaking Godzilla-themed shoes to recent announcements of a collaboration with idol group Phantom Siita produced by Ado.
What is Ryosuke Matsui, the designer at the heart of the brand, thinking as he faces the creative process? We explored his mindset.
PROFILE
Ryosuke Matsui
Ryosuke Matsui

ha | za | ma Designer

The Unconventional Path that Began with "Not Wanting to Work"

Hazama, a constant topic on social media, started in 2014. After graduating from a four-year university and then from Bunka Fashion College, Matsui launched the brand—its rapid growth since then is remarkable.
So, when did Matsui first become interested in fashion?
"When it was time for job hunting, I really didn't want to work yet—I wanted to put off the end of college life, my moratorium period, as much as possible. I hated the idea of being bound by rules, like having to dye my blond hair back to black.
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