"Enriching the Lives of the Makers & Users" – itobanashi Shares the Charm of Indian Embroidery

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Traditional Indian craft, Indian Embroidery, has evolved in various regions across India, each with its unique techniques and designs. It is applied to a variety of items, including clothing, decorative items, and furniture.

The fashion brand itobanashi, led by Fumika Date, conveys the charm of Indian embroidery. Date, the CEO, fell in love with Indian embroidery during her college years, and this interest inspired her to start the brand. We delved deeper into the story behind the creation of itobanashi during our interview.

PROFILE

Fumika Date

CEO, Designer
Fumika Date established itobanashi while studying at Hiroshima University's graduate school. Since 2010, she has visited India twice a year, handling the overall design of the clothing.

Indian Embroidery Reflects History, Culture, & People's Lives

First, could you tell us about your encounter with India and Indian embroidery?

In 2011, during my freshman year at university, my visit to India piqued my interest in the social differences between India and Japan, especially women's issues. Subsequently, we organized student-led study tours focusing on poverty and educational disparities.

During these tours, I encountered an NGO that provided vocational training for women who had been victims of human trafficking and forced into illegal prostitution.

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