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The brand masterkey is characterized by its creation of unparalleled clothing that mixes vintage items and various materials. Its unique style and unmatched quality captivate many fans. This time, we spoke with designer Tomohiro Ishibashi about the brand's roots and its clothing creation.
From a Single Sewing Machine in the Shop to an Atelier
"The foundation of the brand was about 20 years ago. We started as a select shop in Minami-Horie, Osaka City. From there, we began holding exhibitions, created our original brand, and gradually expanded our outlets beyond our store.
"We placed a sewing machine in the shop to manage the three aspects of vintage upcycles, select item sales, and our original brand. However, as the business grew, the need for an atelier surpassed that of a shop. Thus, we established an atelier in Kishiwada City, accumulating both our original brand and vintage upcycles into the current form."
The current masterkey atelier being used
"Not 'Clothes Necessary for Life' but 'Clothes That Enrich Life & Are Fun'"
Understanding the brand masterkey requires familiarity with the keywords "vintage mix" and "mixed materials." Here, let's delve into Ishibashi's design work.