Save Your Wardrobe, a London-based startup, pioneers the intersection of technology and sustainable fashion with its innovative, AI-powered platform.Founded in 2017 by Hasna Kourda and Mehdi Doghri, the company is dedicated to extending the life of garments through comprehensive digital wardrobe management and personalized clothing aftercare services. This time we had an opportunity to interview the founder Hasna Kourda and the team.
“We always made sure nothing went to waste”
According to Save Your Wardrobe, a striking 65% of women and 44% of men own garments they've never worn, highlighting a significant opportunity to mitigate environmental impact by addressing the habits of consumers. By extending the use of clothing by just nine months, Save Your Wardrobe showcases how we can significantly cut down on waste, saving gallons of water and reducing carbon emissions by 20 to 30%, making a tangible difference in our environmental footprint.Utilizing its groundbreaking AI-powered platform, the startup introduces a holistic approach to garment aftercare that not only facilitates clothing care and repair but also offers comprehensive digital wardrobe management. Save Your Wardrobe provides a service that simplifies garment care for the average consumer through an app. It also provides an integrated management platform on the aftercare service provider side, designed to seamlessly integrate across multiple channels, including in-store and online. This allows clothing aftercare services to scale from customers to in-house service teams to a global network of selected clothing care specialists. The startup won the prestigious LVMH Innovation Award Grand Prize in 2023 for its innovation.