2024.03.11
Adding a Touch of Lightness to Your Lifestyle with Original Apparel by 'Hokuoh Kurashi no Douguten'
Enjoying meals using your favorite dishware. Spending your day dressed in clothing you find comfortable and aesthetically appealing. Even such small pleasures can enrich your life when they can be readily enjoyed.
Kurashicom supports each customer in creating their own 'comfortable life' through its lifestyle and culture platform, 'Hokuoh Kurashi no Douguten.'
In our interview with Yuko Umai, the company's Public Relations Manager, she shared the story behind the creation of 'Hokuoh Kurashi no Douguten,' and how it evolved from selling Nordic vintage dishware to launching its own original apparel brand.
PROFILE
Yuko Umai
Public Relations, Kurashicom
Creating a Lifestyle that 'Feels Right' for Yourself
Could you tell us about the creation of 'Hokuoh Kurashi no Douguten'?
Our company was started by our CEO, Aoki, and Deputy CEO, Sato (also Aoki's sister), but their first business did not take off as hoped.While discussing what to do for their 'last company trip,' they decided to visit Nordic countries. There, they witnessed people taking pleasure in everyday rituals - like turning off the lights and lighting candles at their table.
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