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2023.09.01
PHILOSOPHY

Jeans Born from Beer Production Byproducts: Sapporo Beer "Kuro Label Malt & Hops JEANS"

#Sustainability
#Beer
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Denim is widely used in various apparel products, such as jeans, jackets, and bags. Because its color and texture can vary depending on the product, and it can age beautifully, it has garnered many fans.
Denim typically uses cotton thread, but there are also versions made with thread crafted from washi (Japanese paper). The one that made the original jeans "Kuro Label Malt & Hops JEANS" using such a unique material is Sapporo Breweries Ltd..
Furthermore, the raw materials for the washi used in these jeans are malt feed and hop stems and leaves, which are by-products of the brewing process of Sapporo Nama Beer Kuro Label. By upcycling these materials, they are contributing to sustainability and enhancing the unique brand power of Kuro Label.
This time, we spoke with Shinnosuke Araki and Fumiko Naruse from Sapporo Breweries Ltd. about the creation and production process of "Kuro Label Malt & Hops JEANS".
PROFILE
Shinnosuke Araki
Shinnosuke Araki

Sapporo Breweries Ltd., Beer & RTD Business Division
Kuro Label Brand Manager

PROFILE
Fumiko Naruse
Fumiko Naruse

Sapporo Breweries Ltd., Product & Technology Innovation Division

Not Just Kuro Label, but Incorporating the True Charm of Denim

First, can you tell us about the sustainability activities of the Sapporo Group?
In November 2022, the Sapporo Group comprehensively reviewed their key sustainability issues.

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