2024.08.29

The Aim of "O/EIGHTH" in Creating Hats to Match Facial Shapes

Copied to Clipboard

Among fashion accessories, hats are often seen alongside bags and shoes. However, not everyone incorporates hats into their daily fashion. Some worry about hat marks, others about their hair getting messy, and some even believe hats just don't suit them.

Enter "O/EIGHTH," a new brand from a hat manufacturer with over 100 years of history. They categorize face shapes into four types and design hats suited for each, aiming to make hats a popular fashion item.

We spoke with Toshiki Miyazaki, the brand manager, and Akiko Osozuka, the designer, about the brand's goal and the secret of why O/EIGHTH's hats suit everyone.

PROFILE

Toshiki Miyazaki

O/EIGHTH Brand Manager

PROFILE

Akiko Osozuka

O/EIGHTH Designer

Hats for People Not Fond of Hats

Tell us about the background of starting the brand.

MiyazakiOur company is a hat manufacturer with over 100 years of history. The president changed, and to appeal to new target demographics, we launched the brand "O/EIGHTH" in 2022.

We have dealt with various hats, but we are focusing on designing hats that suit more people as fashion items.

Share Article

Copied to Clipboard

CONCEPT VIDEO

The concept video expressing the vision of Fashion Tech News is now available.

PICKUP CONTENTS

Artisan

Delivering content that shares the value of Japanese crafts, linking past to future.

TOP ARTICLES

What Makes Hit Brand of the Heisei Era, ALBA ROSA, a Unique & Charismatic Brand

Dissecting UNIQLO's "HeatTech"! What's the Difference Between Extra Warm, Ultra Warm, & Cashmere Blend Extra Warm?

Dissecting UNIQLO's "HeatTech"! What's the Difference Between Extra Warm, Ultra Warm, & Cashmere Blend Extra Warm?

The History of 'Kangol' – a Brand that Has Evolved with Hip Hop Culture and Music Scene

Collaborating with the Likes of tuki. & Yohji Yamamoto! Illustrator wataboku's Fashion Style

Collaborating with the Likes of tuki. & Yohji Yamamoto! Illustrator wataboku's Fashion Style

Thin yet Warm: The Power of Mont-Bell's Top-of-the-Line 'Ignis Down Parka'

Thin yet Warm: The Power of Mont-Bell's Top-of-the-Line 'Ignis Down Parka'

RELATED ARTICLES

The Secret to the Enduring Popularity of the Spanish Brand "Mango" in Japan, with Over 40 Years of Love

A Meetup for Men's Dress Enthusiasts: The Organizer's Vision for "Sebiro Sanpo"

A Meetup for Men's Dress Enthusiasts: The Organizer's Vision for "Sebiro Sanpo"

TAPPEI: The Tattoo Artist Captivating Nike & Undercover – His Journey & Design Philosophy

TAPPEI: The Tattoo Artist Captivating Nike & Undercover – His Journey & Design Philosophy

From Iwate to the World! Expanding the Possibilities of Sashiko Quilting & Aiming Beyond Reconstruction: The Challenge of the "Sashiko Gals Project"

From Iwate to the World! Expanding the Possibilities of Sashiko Quilting & Aiming Beyond Reconstruction: The Challenge of the "Sashiko Gals Project"

[Not Yet Available in Japan] Celebrating Caribbean Traditions with "The Cloth": Weaving a Post-Colonial Narrative with the World's Rarest Cotton

[Not Yet Available in Japan] Celebrating Caribbean Traditions with "The Cloth": Weaving a Post-Colonial Narrative with the World's Rarest Cotton

Rebranding Arimatsu Narumi Shibori Tie-dying from Germany to Nagoya: Refreshing Traditional Craft Apparel

Rebranding Arimatsu Narumi Shibori Tie-dying from Germany to Nagoya: Refreshing Traditional Craft Apparel

CONCEPT VIDEO

The concept video expressing the vision of Fashion Tech News is now available.

PICKUP CONTENTS

Artisan

Delivering content that shares the value of Japanese crafts, linking past to future.