2024.08.29
The Aim of "O/EIGHTH" in Creating Hats to Match Facial Shapes
Among fashion accessories, hats are often seen alongside bags and shoes. However, not everyone incorporates hats into their daily fashion. Some worry about hat marks, others about their hair getting messy, and some even believe hats just don't suit them.
Enter "O/EIGHTH," a new brand from a hat manufacturer with over 100 years of history. They categorize face shapes into four types and design hats suited for each, aiming to make hats a popular fashion item.
We spoke with Toshiki Miyazaki, the brand manager, and Akiko Osozuka, the designer, about the brand's goal and the secret of why O/EIGHTH's hats suit everyone.
PROFILE
Toshiki Miyazaki
O/EIGHTH Brand Manager
PROFILE
Akiko Osozuka
O/EIGHTH Designer
Hats for People Not Fond of Hats
Tell us about the background of starting the brand.
MiyazakiOur company is a hat manufacturer with over 100 years of history. The president changed, and to appeal to new target demographics, we launched the brand "O/EIGHTH" in 2022.
We have dealt with various hats, but we are focusing on designing hats that suit more people as fashion items.
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