eBay Japan G.K. MOVE Sales Director
After graduating from university, worked as a buyer at an import wholesaler. Joined eBay Japan in 2010 and contributed to business expansion as the leader in the digital and electronic gift categories at Qoo10. In 2021, became the fashion category manager and has been serving as the Sales Director of the new MOVE project since 2022.
eBay Japan G.K. JAPAN & KOREA Public Relations Director
After graduating from university, gained experience in consulting and sales at a comprehensive PR agency and a precision equipment manufacturer. Joined eBay Japan in 2015 and established the public relations department. Currently leads PR for Japan and Korea while attending graduate school for business management.
The Charm of Trendy Products from Korea & Japan
Could you give us an overview of "Qoo10"?
"Qoo10" is a comprehensive shopping mall launched in 2010, offering a wide variety of products including beauty items, fashion, food, and home appliances. Currently, it has about 23 million members and approximately 17,500 stores.Was the product lineup as diverse at the beginning as it is now?
Yes, we started as a comprehensive shopping mall, so the product categories were broad from the outset.However, the company that originally managed "Qoo10" handled many Korean products, which is why there seemed to be a slight emphasis on Korean items initially.
Many customers now associate "Qoo10" with "a place to buy Korean cosmetics." Was this always the case?
The recognition of "Qoo10" as an "EC mall where you can buy Korean cosmetics" has solidified in the past five years. Before that, the image was not as established, and a variety of products across different categories were selling evenly.
You mentioned that many of your customers are in their teens to thirties. Could you explain why this demographic supports "Qoo10" so much?
The ability to purchase trendy and the latest products from both domestic and international markets, especially Korea, is a major attraction.It's impressive how you successfully reached your target audience through both TV and social media.
Indeed. Moreover, we also disseminated information through women’s information sites and aggregation sites, in addition to social media. While the rise of social media played a role, our various initiatives aligned well, leading to increased recognition.
RELATED ARTICLES
