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2023.05.09
PHILOSOPHY

Companies Collaborate Across Industries to Upcycle Discarded Paper Resources & Thinned Wood into Paper Thread: Upcycle Association

#Sustainability
#Upcycle
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As sustainability draws increasing attention, companies are ramping up recycling and upcycling efforts to create a sustainable society. However, many still face challenges in deciding what specific actions to take and how to maintain continuity.
In response, 14 companies and organizations, including Nestlé Japan Ltd. and Nisshinbo Group's Nisshin Toa Iwao Inc., formed the corporate collaboration platform "Upcycle Association" on February 7. Their first project, "TSUMUGI," focuses on upcycling discarded paper resources and thinned wood into paper thread (currently, 17 companies and organizations are participating).
The association aims to become a hub for building a circular society by gathering resources, technologies, manufacturing capabilities, and services from participating companies and organizations to create new value.
We spoke with Kazushige Takii, the secretary-general of the association, about their founding, project overview, and future plans.

Creating Projects that Never Fade Away

The founding of the Upcycle Association began with Takii's sustainability initiatives, correct?
I currently work in corporate affairs at Nestlé Japan, handling public relations for coffee products and figuring out how to communicate product value to consumers. In 2021, I started thinking about creating projects that could appeal not only through taste but also by incorporating sustainability.
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