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2023.04.26
PHILOSOPHY

10th Anniversary of YAMAP: From Custom Collaborations & Original Products with Manufacturers to Private Brand Development at "YAMAP STORE"

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With over 3.6 million downloads and 660,000 monthly active users, the top domestic hiking map GPS app YAMAP helps users know their current location even when offline, reducing the risk of getting lost and earning widespread support.
YAMAP INC., the company behind YAMAP, started YAMAP STORE in 2019, offering not only a curated selection of products but also custom items and YAMAP-original gear.
Starting in 2024, they plan to launch a private brand featuring apparel made from natural materials.
We spoke with Naoto Shimizu, Executive Officer and Division Manager of YAMAP STORE Group, to learn about the inception of YAMAP STORE, the development process of their items, and future plans.

Initial Plan from the Founding

First, tell us why you started "YAMAP STORE" in 2019.
From its inception, our CEO Yoshihiko Haruyama had a vision to expand into "outdoor products and fashion." Besides focusing on the hiking map GPS app, we also have a "community" and "reading (content)" aspect, which are interconnected. We visualize this plan while continuously evolving our business model to match market conditions and our company's growth stages.

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