2024.10.18
Digital Fashion Brand "REVINAL" Launches Items Compatible with VRChat! Hear About the Accelerating Evolution of Fashion × XR
As we entered the 2020s, the term "metaverse" became a common topic of discussion. As of 2022, it's estimated that there are around 400 million users worldwide, with about 6 million users in Japan[1]. Among these, "VRChat," released by the American company VRChat Inc. in 2017, is a massive metaverse platform with users from all over the globe.
REVINAL's foray into digital fashion marks its third installment, following "DRESSX" and "ZEPETO." We spoke with Yuki Ikegami and Miho Nakamura, who led this project, about the themes and details of the newly released items, as well as the future plans for REVINAL.
PROFILE
Yuki Ikegami
After gaining experience in planning and pattern making at an apparel brand, he joined ZOZO Technologies (now ZOZO NEXT) as a 3D artist in 2020. He is responsible for project management of new initiatives and the production of 3D data in the XR/AI department, which focuses on digital fashion and XR.
PROFILE
Miho Nakamura
After working as a planner and 3D modeler at a textile trading company and apparel DX venture, she joined ZOZO NEXT in 2023. She handles project management for new businesses centered on digital fashion and production tasks as a 3D creator.
I Want Everyone to Enjoy the World of "REVINAL" Holistically
Can you please tell us about the overview of "REVINAL"?
Ikegami"REVINAL" is a digital fashion brand born from the digital fashion project "Project Drip," utilizing 3D and AI.
The concept is "to deviate from the constraints of fashion in the real world, creating a new future where everyone can freely enjoy fashion and express themselves by intersecting and blending the virtual and the real," and it started in August 2023.
In "Project Drip," we have released virtual models and have been creating 3D data of clothing for these models.
The idea of launching REVINAL stemmed from the desire to utilize this clothing and accessories in the metaverse and make them available to a wider audience. The items we've created have been showcased in marketplaces like "DRESSX" and "ZEPETO."
Following those marketplaces, why did you decide to create items for VRChat on BOOTH?
IkegamiVRChat is a platform where user interaction is vibrant, and it seems that users enjoy fashion as a way to express themselves.
Since there is significant freedom in customizing avatars, I felt it has a great affinity with REVINAL, leading to our decision to sell fashion items on BOOTH, which is officially partnered with VRChat.
What themes guided the creation of the collection sold with the shop opening on BOOTH?
NakamuraREVINAL is always based on designs that are conscious of technology and the near future. This time, we incorporated elements like space, auroras, and prisms, while taking inspiration from popular designs in VRChat.
We observed a trend where many male users use female avatars in VRChat, and items that exude a cute vibe or have some exposure, which can be described as "clothes that men want women to wear," are popular.
Although REVINAL primarily offers items with a cool vibe, we explored incorporating cute elements and designed tops that reveal the midriff, among other innovative approaches.
Furthermore, since VRChat users enjoy coordinating their avatars, we've created not just clothing but also accessories like shoes and headphones for full coordination. We hope users will combine various items to fully enjoy the world of REVINAL.
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