Relief for Your Neck & Shoulders – What Is 'Style BX Innerwear'?

'Style BX Innerwear', launched by the posture support brand Style, claims to take care of hunched shoulders and reduce the stress on your neck and shoulders just by wearing it. Releasing as 'wearable style' in 2017, 'Style BX' has become a hit product with 3 consecutive annual sales number 1 in the posture support belt market.

Utilizing this technology, and by making it easier to incorporate into everyday life, comes the latest posture support item, 'Style BX Innerwear'. What's the mechanism for posture support? What kind of technology is being used?

Easy Daily Posture Care

According to Style's survey, an estimated approximately 23 million people suffer from a hunched back and about 8.3 million people suffer from rounded shoulders in Japan. Moreover, according to the 2022 Basic Living Standards Survey, per 1,000 people, 91.6 males and 111.9 females suffer from lower back pain, and 53.3 males and 105.4 females suffer from stiff shoulders. These figures show that many Japanese people suffer from poor posture and associated physical discomfort. Businesspeople can likely relate.
 
Is there an easy way to take care of our posture daily? That's the starting point of 'Style BX Innerwear' development project.
 
"The Style BX launched in 2017 is a gear that leads to a correct posture with a well-aligned core, thanks to its unique structure born from chiropractic methods and comfortable wearing sensation. Thankfully, this has become a popular series loved by many people, but we've heard some voices saying there's a bit of a hurdle using it while out and about or at work.