2024.09.02
The Reason Behind Workman's Hit Item "Super Water Repellent Chef Pants" Selling 770,000 Units
Did you know that among the numerous Workman products, there is a hit item that has sold a total of 770,000 units since its launch in the spring and summer of 2021, roughly three years ago?
That item is "Super Water Repellent Chef Pants." Recently, Workman has been emphasizing its reflection of trends, but until the introduction of the "Super Water Repellent Chef Pants", there were no products focused on fashion.
Today, I asked Shinnosuke Kawata, Chief Buyer in the Product Development Department 1 of Workman Co., Ltd., about the hidden secrets of the "Super Water Repellent Chef Pants", along with Workman's official ambassador and co-developer of the product, Koji Yamada.
Workman's Commitment in Zipper Selection
Koji Yamada (hereafter, Yamada)The "Super Water Repellent Chef Pants" are a product that emerged from an idea I proposed as an ambassador. At that time, chef pants were becoming popular among many fashion brands and shops.
As the name suggests, chef pants are workwear worn by cooks, so I thought there could be a Workman version of chef pants.
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