2024.11.07
Kérastase Unveils New Series: Première! Exploring "Japanese-Born Advanced Technology" in Depth
Since its debut in Japan in 1990, Kérastase has gathered support from many. Its products are recognized not just by regular consumers, but also by professionals such as hairdressers and beauty experts.
Kérastase has now launched a new series called "Première," which incorporates advanced technology developed in a Japanese lab.
We spoke with Yukari Sonobe, in charge of product marketing along with Mirai Nishiyama and Isaac Eng Ting Lee from the development and research teams, about the brand's origins and the genesis of the Première series.
PROFILE
Yukari Sonobe
Kérastase Headquarters Group Product Manager
PROFILE
Mirai Nishiyama
PhD
Research & Innovation Center
Hair Development Laboratory
Scientific Communication
Manager
PROFILE
Isaac Eng Ting Lee
L'Oréal Research & Innovation Center
Hair Development Laboratory
Hair Care & Manageability
Lab Manager
Research Facilities with Diverse Strengths Established Worldwide
First, could you tell us about the brand's history?
SonobeKerastase was founded in Paris in 1964, marking its 60th anniversary this year. In the 1960s, salons were mainly for perms and styling. During this era, Kérastase promoted hair care based on the philosophy that "beautiful hair arises from a healthy scalp."
Back then, home hair care was just about washing hair for hygiene. Kérastase advocated the importance of taking care of hair at home to enhance salon esthetics and maintain beauty, nurturing the concept of "home esthetics."
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