When thinking of the classic "P-COAT," many might picture "FIDELITY." As a brand supplying P-COAT and the "CPO JACKET" to the US NAVY, it is famous not only in its home country, America, but also in Japan.
This time, we had the opportunity to talk with Daichi Haga, MD of the sales department at Sanmarino Ltd., who holds the FIDELITY brand, about the history of the brand and its contemporary items.
Rising to Recognition for High Quality, Becoming a Supplier to the US NAVY
“FIDELITY was founded in 1941 by brothers GERALD and STEWART in Boston, Massachusetts, producing wool outerwear."Due to the high quality and fair pricing of FIDELITY's products, it quickly gained a reputation and became a supplier of outerwear to the US NAVY.”
Deep Dive into the Representative "P-COAT"
Here, let's introduce FIDELITY's representative piece, the P-COAT. We will explore how it incorporates details from the 1940s while being updated for modern times.“There are several types of P-COATS, but the most authentic one is called the '10-button,' featuring 10 anchor-marked buttons. This still remains a representative item of the brand today.
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