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2023.10.03
BUSINESS

The Innovation of D2C Knits: The Allure of Custom-Made by Haut Tricot

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The season to enjoy wearing knits has arrived. Knitwear, which envelopes you in slightly chilly weather, could be even more special if it's custom-made.
Haut tricot is a D2C knit brand that creates garments from scratch without the need for traditional sewing, using 'WholeGarment Technology'. This technology allows the company to cut out the supply chain, enabling custom-made orders to be completed within two weeks.
This time, we had a conversation with Kenta Takada from Deux Foyer Co., Ltd., who handles Haut tricot.
PROFILE
Kenta Takada
Kenta Takada

DEUX FOYER CO., LTD. Representative
Knitwear Division (Custom Knit Brand Haut tricot)
Manager

Creating a Unique Brand with Technology

Firstly, could you explain the background behind establishing the custom knit brand?
I'm the third-generation at Deux Foyer Co., Ltd., a retail business in Okayama.
The decision to move into custom knits was prompted by our adoption of the WholeGarment Technology, which allows us to handle all aspects of production in-house.
The apparel industry has become so segmented that many businesses rely solely on trading companies for production, resulting in a market flooded with OEM products that only differ in brand tags.
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