2023.07.26

KONNEKT INTERNATIONAL, Developer of the on-Demand Production System "KONNEKTED," Which Combines Fashion with IP & Technology

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Expanding into the influencer DtoC brand business with "IP (Intellectual Property) × Fashion" and also venturing into on-demand manufacturing services with "Technology × Fashion," KONNEKT INTERNATIONAL INC. has created new business opportunities by integrating IP and technology into fashion.

In the realm of "Technology × Fashion," the company has launched the on-demand production system "KONNEKTED" as a solution to maximize revenue for apparel brands and merchandise EC sites. This system addresses previously problematic issues such as missed sales opportunities, inventory risks, and operational challenges in production and shipping.

This time, we interviewed Hiroaki Yu, the CEO of the company, about the development of "KONNEKTED," the goals they aim to achieve by combining IP and technology with fashion, and their future plans.

What is the On-demand Production System "KONNEKTED"?

Founded in 2013, the company initially operated as the sole distributor in Japan for the French eyewear brand "nunettes." Thanks to the brand's unique ability to incorporate IP into their sunglass designs, they have collaborated with various IPs, from J-League teams to "ONE PIECE," creating unprecedented fashion items.