With the expansion of the vintage clothing market, various flea market services have been launched, but 'pickyou' operated by
Pickyou, Inc., a service focused on influencers, is grabbing attention.
In this flea market service, influencers such as models active on Instagram are the sellers, and buyers can acquire vintage clothes from the people or styles they admire.
For influencers, there is a major benefit of significantly simplifying the process of listing items. Additionally, the added value of being worn by the influencer can be reflected in the price of the vintage clothes, making it possible to sell a variety of items, not just popular brands, at a more attractive price than existing flea market services.
This time, we had a conversation with Rio Tomita, president of the company, and Kota Kawai, co-founder and director who also works as an artist, about the details of the service, differences from existing flea market services, and future developments.