2024.02.21

Discovering the Look: The Appeal of the AI-Guided '+PLUS MIRROR'

The special immersive interactive mirror '＋PLUS MIRROR'. The AI camera provides item recommendations and performs various AI type diagnoses to help you find the real "one that suits". This has been a hot topic recently.

In this article, we interviewed the developer, Innovation Studio Co., Ltd., to explore the charm of the '＋PLUS MIRROR'.

PROFILE

Toshinori Kato

Toshinori Kato, CEO of Innovation Studio Co., Ltd. and CDO of Daytona International Co., Ltd.
After working for a foreign-owned fashion company, he joined Baycrews Group in 2002 as a director in charge of EC business, system development, digital marketing, and DX promotion. In 2021, he established a company to support DX, form a strategic partnership with the PE fund Unison Capital, and became an advisor. At the same time, he joined Daytona International as a director and CDO in charge of DX. In September 2023, he also became the CEO of Innovation Studio, a subsidiary in the digital domain.

＋PLUS MIRROR Supports Challenges from Various Perspectives

'＋PLUS MIRROR' is an interactive mirror that combines the searchability of the online environment with the impulsive consumption that offline offers. The company developed the '＋PLUS MIRROR' as part of its efforts to create OMO stores that integrate the best of both online and offline.

"'＋PLUS MIRROR' deepens self-recognition from various perspectives and promotes new discoveries and impulsive consumption. It features item tag scanning, AI camera recommendations, face and personal color diagnosis, and other functions that let you enjoy shopping or experience something new.

"This aims to enhance the value of the in-store experience and activate communication between the store staff and customers.

Of course, you can check the results of the diagnosis on the web page. Still, we also value the offline charm and offer a special original chart.

"This chart can be shared and enjoyed with friends, connecting to a deeper customer service experience with the store staff. We aim to deliver a richer shopping experience."

In recent years, personalization businesses have been rapidly progressing. Within this trend, the '＋PLUS MIRROR' provides various functions utilizing an AI camera under the concept to find the right look.

The company chose this concept because finding what suits or discovering the 'new you' is a universal theme that many people, regardless of age, taste, or gender, can relate to.

"It takes courage to try out new items or tastes that you wouldn't usually choose. But when you have the courage to become the new you, it makes you feel positive and has the power to change your mood, mindset, and even behavior for the day.

"We wanted to create content that could support such wonderful power to challenge.

"'＋PLUS MIRROR' is developed with the aim to support new challenges from various perspectives.

"We aim to provide an experience that finds the items that suit your appearance, taste, and mood and brightens and makes your mood and life happy."

Features that Help to Find the Right Look

Here, let's talk about the features included in the '＋PLUS MIRROR' that help you find the right look for you.

First, we have item tag scanning and identification of coordinate items by AI camera. This function allows the AI to instantly determine the items you are wearing by taking a photo with the AI camera and suggest recommended coordinates.

"One advantage of physical stores is that you can pick up and actually see the products. However, a disadvantage is searchability. For instance, when looking for a specific product or finding similar ones, you need to browse the shelves in the physical store.