Sally127 Co. Ltd.'s 'Virtual Fitting Service' Realizes Immersion Without Apps, Solving EC Challenges
In the apparel-based EC, the technology 'Virtual Fitting' is gaining attention as a sales promotion tool, resolving consumer's issues like "What I bought did not match the image" and "The size differed from what I expected."
Among the various approaches by companies, Sally127 Co., Ltd. has developed a virtual fitting room service that can be directly embedded into EC sites without an app.
Their service, utilizing AI and AR, allows for an immersive virtual fitting experience on smartphones. Businesses with EC sites can use this service by simply embedding the code, eliminating the need to develop a dedicated app or system.
Therefore, we spoke with Ayano Tosu, CEO, and Atsushi Onozawa, CTO, who developed this innovative virtual fitting service. They spoke about the inspiration behind the service, its technical features, and future plans.
Aiming to Solve the Apparel Industry's Problems
The company was founded with the desire that Tosu had since her student days to solve the problems of the apparel industry and be of help. So, why did Tosu want to provide a Virtual Try-on service?This article is for members only.
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