Conveying the Charm of Haute Couture: "Showa Vintage Clothing Store"

Copied to Clipboard

*The text-to-speech feature is generated by AI,
so there may be errors in the reading.

Handling clothing worn by noblewomen of the Showa era, Showa Vintage Clothing Store SU-MIX. Based on the idea of passing on the skills of craftsmen and the thoughts of the owners to future generations, they also provide costume support for TV dramas and other productions, in addition to selling products.

While their main activities have traditionally been focused on real events, they have opened "Showa Vintage Clothing Store," which enables virtual shopping due to the impact of the COVID-19 pandemic. We spoke with Onishi, a representative of Double S World, about the challenges and ingenuity involved in digitizing and conveying the charm of the Showa era.

Virtual Store "Showa Vintage Clothing Store"

Showa Vintage Clothing Store SU-MIX introduces clothing worn by noblewomen from the 1940s to the 1960s. The Showa Vintage®︎ clothing they wore back then are high-end custom-made garments (haute couture) made in Japan, fully embodying the skills of craftsmen and each piece of clothing carries its own story. This store aims to pass on the cherished thoughts of the original owners, treating them as works of art and connecting them to the next generation.

This article is for members only.
Please register to read the rest of the article.

Create an account (Free)Login to your account

What you can do with a membership