2024.06.07

UNIQLO's Special Collection Developed with Top Swedish Athletes

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With the excitement building for the Paris Olympics, UNIQLO has released a special collection.

"UNIQLO × Swedish Athlete Collection" is not just ordinary sportswear. It's highly functional wear that leverages UNIQLO's technology, receiving feedback from Swedish national team athletes. It accommodates not only sports such as running, tennis, and golf, but also serves as versatile items for relaxation at home or casual outings.

This time, we interviewed Mamiko Suzuki from UNIQLO Co., Ltd., a member of the team responsible for this collection, about the production background and the charm of the items.

Featuring Renowned Top Athletes as Global Brand Ambassadors

First, let's unravel the relationship between UNIQLO and sports.

"UNIQLO has been welcoming world-leading, exceptional athletes as global brand ambassadors to promote the UNIQLO brand and the concept of LifeWear (ultimate everyday wear). By supporting their top-level performances and leveraging the professional insights gained from these partnerships, we create LifeWear that provides new value and enhances comfort in people's lives.